Know exactly what you keep on every sale. Enter cost and price to get profit, margin, and markup — or flip to reverse mode and price backward from your target margin.
Profit margin = profit ÷ revenue. Margin can never pass 100%.
Markup = profit ÷ cost. Markup can be 200%+.
Example: $60 cost sold for $100 = $40 profit — 40% margin but 66.67% markup.
"Margin & Markup" for cost+price. "Reverse" for target margin.
Cost and price — or target margin + known value.
Profit, margin, markup — quote the right number.
Margin = profit ÷ revenue. Markup = profit ÷ cost. $60→$100 = 40% margin, 66.67% markup.
($100 − $60) ÷ $100 × 100 = 40%.
($100 − $60) ÷ $60 × 100 = 66.67%.
Price = cost ÷ (1 − margin) = $60 ÷ 0.60 = $100.
Retail 5–10%, restaurants 10–15%, services 20–40%, software 60–90%+.
Turn priced products into professional invoices.
Open Invoice Generator